Hello...

 

I'm Luhr Jensen Senior.  I started my company in the early thirties with not much money, but with a growing and

needy family and a sincere love of fishing.  It wasn't easy in those days and a nickel went a long way... but the fishin' was good, and the fishermen recognized a good product. 

 

Things were simpler then... We made a few different styles of spinners and had special relationships with our Northwest jobbers.  Everyone was "your friend"....it was not a bad time.

 

Please  read more about the history of our family, our company and the many other lure companies that we were fortunate enough to be able to bring under our banner......